VeChain adding publication industry capability and partners with Hubei Sanxin Cultural Media Ltd.

TL;DR at the bottom of the article

As our community already knows, VeChain is currently involved in Pharmaceuticals, Liquor, Automotive, Luxury Goods, Retail, Logistics, Supply Chain Management, Agriculture and Cold Chain Logistics industries. We always want to expand our arsenal of experience and tools by exploring VeChain Thor blockchain solutions to solve real life problems by partnering with branded enterprises within industries. This way, we can piggyback, learn, and evolve from the expertise of the enterprise while they benefit from the capabilities of VeChain Thor. We believe win-win partnerships are the only way for our steady but rapid growth.

We proudly announce that VeChain is adding another industry capability which just came out of NDA on 4th Jan, and more overall functionality to our project today.

Recommended by and initiated by a government member for Hubei province, as a pilot project for its kind, VeChain partners up Hubei Sanxin Cultural Media Ltd. to develop a series of solutions using VeChain Thor blockchain technologies for the proof of origin, the supply chain management and the accounting of digital publication / digital books distributed by Hubei Sanxin Cultural Media Ltd.

The first phase of this partnership will last for 2 years, to be extended at a later date. Importantly, if this pilot goes as planned and successful, the government of Hubei will recommend VeChain Thor Digital publication tracking solutions to The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT).

More significantly, starting with this partnership, VeChain will develop significant capabilities in digital intellectual property protection using VeChain Thor.

In this partnership, we illustrate an example of how VeChain Thor can help solve this real life problem.


Simply stated, there are four parties involved in the Sanxin business ecosystem: Publishers, Publication Distributors (Hubei Sanxin), Libraries, Publication Consumers.

Concerns of the Publishing House: Every year, publishers are reluctant to give the book distributor (Hubei Sanxin) the copyright of newly published e-books because the publisher cannot ensure that the titles will be distributed according to the previously agreed distribution methods.

The Current Situation: the publisher gives copyrights to the distributor, and the distributor promises to distribute it to 1,000 libraries but actually distributes to 1,200 libraries. Libraries pay a fixed fee per year for books. In this instance, the distributor misappropriated digital copyright fees paid by 200 libraries, causing the publisher to suffer a loss.

Unfortunately as a result, due to the fact that publishers have no control over the whereabouts and use of the digital book titles, they would be reluctant to give book distributors the most up-to-date book titles. Publishers alone do not have the distribution network set up with the libraries. The situation resulting in a lose-lose situation.

VeChain Thor Solution: All digital books are implanted in publishing houses with VeChain Thor electronic IDs, which are then made available to book distributors to be distributed to major libraries. In this instance, publishers know the distribution of digital books clearly, so the blockchain innovation protects the profits of the publishers and the interests of authors directly.

The library also has access to the latest and most sought after books, offering library users a wider and richer variety of choices.

This would be a VeChain style win-win partnership!

About Our partner

Hubei Sanxin Culture Media Co., Ltd. was established in 1998 with nearly 1,000 employees. The company is headquartered in Wuhan East Lake High-Tech Development Zone, in Hubei Province, with two major operating base located in Ling Jiashan and Huanglong. Its business scope covers 31 provinces, autonomous regions and municipalities in China, with a marketing and sales team of more than 300 people. The company has established long-term and stable cooperative relations with more than 1,000 publishers (suppliers) and more than 1,000 libraries (clients) nationwide. The company integrates sales modes with various types of library resources (including traditional collections, digital collections and virtual collections), integrates the library management and service system products, to form a complete library service system.

Hubei Sanxin Culture Media Co.,Ltd official website:

Related figures

  • Hubei Sanxin distributes more than 100 million digital publications and books per year;
  • Established long-term cooperative relations with 1,000 + publishers;
  • Established long-term sales relationship with China’s 1,000 + libraries.
  • The business scope involves 31 provinces;
  • Hubei Sanxin Culture Media Co., Ltd. successively passed ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO / IEC27001 information security management system certification and OHSAS18001 occupational health and safety management certification system. Owned by the Chinese market credit research committee and the China Academy of Management Sciences Credit Evaluation Research Center awarded the “AAA-class corporate credit rating certificate”, with more than 30 computer software copyrights.
  • The “Cloud Map Digital Library” product project independently developed by the Company was selected as the “Demonstration Project of Double Hundred Project” of Hubei Provincial Bureau of Press, Publication, Broadcasting and Broadcasting, and was elected to the Press and Publication Reform and Development Project Database of the State Administration of Press, Publication, Radio, Film and Television.


VeChain partners with Hubei Sanxin Cultural Media Ltd., a publication distributor of books and digital publications. VeChain breaks into publication industry and adds digital intellectual property protection capabilities to its arsenal.

Hubei Sanxi distributes over 100 million digital books per year, is partnered with 1,000+ publishers and 1,000+ libraries in China.

If this pilot partnership goes well, the VeChain Thor blockchain digital intellectual property protection solution might be endorsed by The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT)



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VeChain Foundation

VeChain Foundation


The VeChain Foundation is a non-profit org. based in San Marino, Europe. VeChain's blockchain tech is enabling real-world digital-sustainable transformation.